PRIVACY AND DATA SECURITY POLICY

PRIVACY AND DATA SECURITY POLICY

Özaktaç İç ve Dış Tic. A.Ş. (" Özaktaç " or the " Company "), which operates as the legal owner of the Marlia brand, aims to provide information by adopting a clear and understandable style regarding which data is collected, for what purpose and how, what this data is used and how data privacy and security are ensured, with this Privacy and Data Security Policy.

If you become a member of the Marlia website, the information you provide during and after the membership process will be processed through the “Membership Procedures” section at www.marliagate.com (“ Website ”). You can manage your requests regarding your personal data at any time from the section and you can always reach us via +2125722369, info@marliagate.com or ozaktac@hs02.kep.tr e-mail addresses.

What Data Is Processed?

Özaktaç processes your data below in accordance with the Personal Data Protection Law No. 6698 and the relevant legislation:

  • Identity information: Name, surname, age, date of birth, gender

  • Contact information: Phone number, fax number, address, email address

  • User information and user transaction information: Membership information, membership ID number, product preferences and categories, terms and filtering preferences used in searches made on the website, time and date information used for services, products purchased.

  • Financial information: Invoices and their details (invoice amount, invoice number, invoice cut-off date, etc.), payment details, payment receipts.

  • Transaction security information: Password information, log in credential information.

  • Location information: Information regarding the location of the person obtained during the use of Marlia services (e.g. GPS data).

  • Risk management information: IP address

  • Request/complaint management information: Requests, complaints and comments made through the website.

  • Marketing information: Evaluations, reports and analyses that include the user's routine movements and likes, cookie information, targeting information, etc.

What is the Purpose of Using the Data?

We need to process personal and non-personal data to develop, renew, expand and improve the services we provide and to ensure that we provide all our users with the quality of service they expect.

The personal data you share with Özaktaç is processed to achieve the following purposes:

  • Communicating with the user,

  • Ensuring that the user benefits from all services provided by our company,

  • Fulfillment of obligations undertaken through contracts concluded in accordance with the relevant legislation,

  • Carrying out membership registration updates,

  • Improving and developing all kinds of services and user experience provided to the user, including services provided through the website; conducting the necessary research and planning to ensure this improvement and development,

Promoting new services to be provided by Özaktaç,

  • Carrying out the work required by the business units to realize the products and services offered by Özaktaç and managing the related processes,

  • Delivering products and services offered by Özaktaç to customers and making logistic planning,

  • Planning the production and/or operation process,

  • Carrying out activities such as business development, reporting, obtaining statistics, evaluation, determining and implementing the commercial roadmap and business strategy,

  • Carrying out marketing activities (digital marketing, direct marketing, targeting, profiling, analysis),

  • To advertise and promote Özaktaç and the products and services it provides; to customize these services in line with the routine movements, likes and habits of the users and to introduce and offer them to the users; to conduct the necessary research and planning for advertising, promotion, customization and offer; to send all kinds of messages, including advertising and/or commercial messages, regarding advertising, promotion, campaign, promotion etc.

  • Creating and presenting general or user-specific campaigns/opportunities,

  • Ensuring the legal and technical security and necessary information of users and other persons who have business relations with Özaktaç,

  • Following up on contract processes, applications and requests/complaints, and providing feedback,

  • Fulfilling legal obligations and exercising all our legal rights,

  • Providing information to public officials on matters concerning public safety, upon request and when required by law,

  • Ensuring the legal, commercial and technical security of Özaktaç and those who have business relations with Özaktaç,

  • To be used as evidence in disputes that may arise.

All information obtained from you is used for the purposes set forth in this Privacy and Data Security Policy and is processed in accordance with legal regulations. In order to achieve the purposes listed above, information obtained from third parties and information processed by our Company may be combined, and the data being processed may be updated or expanded in line with the information in question.

How Is Data Collected?

Özaktaç processes the data of users who want to examine or benefit from the services and privileges provided by Marlia through the Marlia website, e-mail, etc. communication channels, call center, cookies, application forms, and the establishment of commercial contracts. User data can also be collected electronically through other websites and mobile applications and e-mail.

To Whom Are Data Transferred?

We may transfer your data to our business partners to enable you to benefit from our products and services; and to third parties with whom we work to conduct marketing and advertising activities. Your personal data may also be transferred to official authorities upon request by official authorities and in cases where a statement is required pursuant to the provisions of the applicable mandatory legislation. In order to ensure the security of your data, Özaktaç pays utmost attention to confidentiality and security in the contracts it makes with third parties, and also carries out data transfer by taking technical measures.

The personal and/or non-personal information provided by the data owner may be stored, processed in the data recording system without the need for explicit consent in the presence of one of the conditions for processing personal data for the purposes listed above and for the purposes listed above, and may be shared with all kinds of performance assistants, including GSM operators, cargo companies, and social networking sites, for the purposes listed above. Özaktaç may process, transfer, and preserve the data that the data owner has shared with Özaktaç based on this reason without the need for the explicit consent of the data owner in the presence of one of the conditions for processing personal data. Even if the data owner's membership is terminated, the data that the data owner has shared with Özaktaç for the purposes listed in this article and similar purposes may be stored, shared, and processed by Özaktaç.

How is data confidentiality and security ensured?

Our primary goal is to ensure the confidentiality and security of our users' data, and we take all necessary technical and administrative measures to ensure the confidentiality and security of your personal data that we process. We provide an appropriate level of security to ensure the confidentiality and security of our users' data.

Özaktaç takes all necessary measures, including enabling users to access their personal data after identity verification, storing personal data in an environment accessible only to authorized persons, and conducting audits, in order to prevent unlawful processing of users' personal data and unlawful access to them, and to ensure the preservation of personal data.

For How Long Is Data Stored?

The data collected by Özaktaç is kept for the period required for the purposes specified in the relevant legislation and listed in this Privacy and Data Security Policy. In the event of a dispute between Özaktaç and the user, Özaktaç may keep the relevant personal data within the scope of the dispute, limited to the purpose of exercising and defending its legal rights.

Change in Privacy and Data Security Policy

This Privacy and Data Security Policy may be amended to comply with legislation and evolving and changing technological needs. These amendments will be open to review on our website, and it is recommended to visit our website periodically to monitor the changes in question.

Payment Security

The credit card information requested on the payment page is not stored on the servers of the Website or third party service providers in any way in order to maintain the highest level of security for users shopping on the Website. In this way, all payment transactions are made between the relevant bank and the device used by the user through the Website interface.

Cookie Policy

Cookies, pixel tags (pixels) and local storage technologies are used to provide you with the best experience on the Website and to enhance your user experience.

What is a Cookie?

Today, almost every website uses cookies. Like most websites, we use cookies to provide you with a better, faster and more secure experience. A cookie is a small text file that is stored on your device (e.g. computer or mobile phone) when you visit a website. Cookies can be stored on your device through your browser during your first visit to a website. When you visit the same site again with the same device, your browser checks if there is a cookie registered on your device for the site. If there is a record, it transmits the data in the record to the website you are visiting. In this way, the website understands that you have visited the site before and determines the content to be transmitted to you accordingly.

Why Are Cookies Used?

Some cookies enable the website to remember preferences you have used on previous visits, so that subsequent visits can be more user-friendly and personalized.

Cookies Used by Özaktaç

None of the cookies used on the Website process data that would allow you to identify yourself. Below, the categories and types of cookies used on the Website and the purposes for which they are used are set out in detail.

Cookie Categories Used on the Website

  1. Strictly Necessary Cookies: These cookies are essential for you to navigate the website and to ensure access to secure areas of the website and to establish permissions. Without these cookies, the services you have requested on our site, such as the shopping cart or payment page, cannot be provided.

  1. Performance Cookies: These cookies collect information about how our visitors use the website. For example, they let us know which pages our visitors go to most often and whether they get error messages from web pages. These cookies do not collect information that identifies a visitor, but rather collect information anonymously.

  1. Targeting / Advertising Cookies: These cookies are used to measure the effectiveness of the advertising campaign and the number of ads, in line with your interests. They are usually placed by advertising networks with the permission of the website operator. They remember the websites you have visited and this information is shared with other organizations such as third party advertisers. Very often, cookies provide links to other advertising sites for targeting purposes.

Cookies Used on the Website

Cookies Necessary for the Operation of the Site

NAME FUNCTION DURATION
_Brochure_session Used in connection with site navigation. -
checkout Used in connection with payments. 3 weeks
signed_in Used in conjunction with the store entrance. 1 year
user Used in conjunction with the store entrance. 1 year

Reporting and Analytics

NAME FUNCTION
_landing_page Monitors landing pages.
_orig_referrer Monitors landing pages.
_s Shopify analytics.
_session_id Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_t Shopify analytics related to marketing and referrals.
_shopify_uniq Shopify analytics.
_shopify_y Shopify analytics.
_y Shopify analytics.
*_assignment Shopify analytics.
ab_test_* Shopify analytics.
cart_sig Shopify analytics.
dirt Shopify analytics.

Controlling and Deleting Cookies

To change your preferences regarding the use of cookies, or to block or delete cookies, simply change the settings on your browser. Most browsers give you the option to control cookies by accepting or rejecting cookies, only accepting certain types of cookies, or being notified by the browser when a website requests to store a cookie on your device. It is also possible to delete cookies that have already been saved in your browser. The process for controlling or deleting cookies may vary depending on the browser you use.

Data Owner's Rights

The data owner whose personal data is processed may benefit from the following rights by applying to Özaktaç:

  1. To learn whether personal data is being processed regarding him/her,

  2. To request information regarding the processing of personal data,

  3. To learn the purpose of processing personal data and whether personal data is used appropriately,

  4. To learn the third parties to whom personal data is transferred, if any, at home or abroad,

  5. To request correction of personal data if it is processed incompletely or incorrectly,

  6. To request the deletion or destruction of personal data if the reasons requiring the processing of these data are eliminated,

  7. To request that, in the event that personal data is to be corrected, deleted or destroyed, these operations be notified to third parties to whom personal data has been transferred,

  8. To object to a result that is to the detriment of the data owner himself/herself, through the analysis of his/her processed personal data exclusively through automated systems,

  9. If the processing of personal data is against the law and this causes damage to the data owner, to request compensation for the damage.

For requests regarding these rights, you can always contact us via our communication channels specified above.